Magazine institution

NME 

New Musical Express, also known as NME are a music magazine publishing company based in the United Kingdom. This company publishes on a weekly basis, and includes artists of all genres ranging from rap, grime, hip-hop and R&B.

IPC Media
IPC Media is another magazine publishing company that own a large variety of magazines inlucding Now TV weekly and Country life. In recent years IPC Media has create content that can be used on a multi platform, such as online, mobiles and tablets. As this is the biggest UK publishing magzine company they reaches out to around 25 million people globally a month.

Photo ideas after marking

Favourite magazine covers

Analysis of magazines

Analysis of magazines from GeorgeAnderton21

Photo inspiration

These are a selection of photos of different hip hop artists in photoshoots which gave me inspiration when taking my own.

Travis Scott

Travis Scott is an American Hip-hop/rap recording artist and producer who has had huge impact on the music industry, as he's brought out hit tracks such as Antidote, Pick up the phone, Goosebumps and many more. He has also worked with huge names such as Drake, Quavo, Metro Booming and the Migos. As he is such a big, iconic figure for the genre, he gave me inspiration to choose and create a hip-hop magazine. Also, on the side of music he's done a lot of photoshoots and modelling which gave me some ideas for my own photos.

Magazine titles

These are some existing magazine titles in the hip-hop/rap genre. I chose these because they are they magazines that gave me inspiration to make mine how it is. For example, on the Fader and XXL i liked how the word was in a box which made it stand out more. I also liked the mix of colours such as, the black and white and red and white, which i then used for my own magazine.

Audience feedback

From my audience research i have found out that i have a audience from 16-18 years old.
from my questionnaires i found out that there are more males that listen to Hip hop music, therefore my intended audience will be males.
From my research i have found out that most 4/10 people buy a magazine once a week, 3/10 people by a magazine once a month and the other 3 people never buy a magazine. From this i will aim to sell my magazine once a week as there would be more in demand.
As a result of 6/10 people saying they listen to Hip Hop magazine and the other 4 was a mix between, classical, pop and indie, i will chose to do Hip Hop magazine as there will be a bigger audience.
On my questionnaire i asked what people like to see in magazines, the answers i got where, fashion, music, sport, gossip, interviews with celebrities, make up and the price.
I also asked for what price people would pay for a magazine and the answers i got were between £2-£5.99. From this research i will price my magazine at £4

This is an example of my questionnaire.

Photographers and Graphic Designers

Terry Richardson 
Terry Richardson is an American fashion and portrait photographer, who has worked with many hip hop artist, including ASAP Rocky, Tyler the Creator, Kanye West and many other huge names in the music industry. Also he has worked with various clothing brands such as Supreme.
Terry Richardson likes to take mid shot photos in front of a plain background. I have taken a liking to this style and i feel that i will go for this myself. I like this a lot as i feel it is very basic but effective and looks good.

Peter Lindbergh

 Is a German photographer and film director. Lindbergh is well known for his cinematic images and introduced a new form of realism by redefining beauty in his work, and has changed the standards of fashion through his photos. The reason for his natural photography is behind his saying, "The responsibility of photographers today to free women, and finally everyone, from the terror of youth and perfection." Lindbergh is a huge fan of black and white photos with a natural background, which is different to many other photographers. Peter Lindbergh has worked with many people and his most famous is Pharrell. The reason why i like his work is because it is different and stands out more than others.

Existing Hip Hop magazine titles

Vibe magazine 
-Big, bold, red title so that it stands out and people remember the name, but also the magazine has a very simple easy to read title, which helps people memories it in case they want to purchase it again.
-Half the title is covered by the main image this is because Vibe is such a well known magazine company so people instantly know its their magazine just by a few details.
-Vibe magazine has  made title partly faded, this is to add effect for the reader, also it gives off another touch that other magazines don't have.





XXL 
-Big red/white box logo title, that is different to any other master head, for people to recognize it easier and helps them memories it.
-This magazine cover features two artist on as there main image, which is unusual as most only have one person. The reason for this may be because XXL wanted to be different and stand out from the crowd but also shows whats inside the magazine and may attract more attention from readers.
-This magazine has high lighted the two artist names by using bigger and darker text, this is to make them stand out to the reader so that they know whats inside which may determine whether they buy it. Also, the page numbers down the right hand side are in a different color to all the other texts, this is so that it stands out and the readers can identify what page certain information is on.


Paper 
-white bold title on a pink back ground that stands out very well, this helps readers remember the magazine in case they want to buy it again.
-Paper magazine has gone for a different style to any other hip hop magazine, which normal goes for a color scheme of Red, Black and White/grey. In this case paper magazine has gone for very basic and easy colors such as pink, white and black.

Language register

Mostly every magazine uses a different style of writing and language to adapt to their target audience so that the reader can relate to whats on the page. This means a lot of magazines use more advanced language so that it appeals to an much older and touchy audience. It is wrote in this way because the readers would appreciate the text more and also it fits with their generations terminology, which is very formal.  For example the magazine, Classic FM is set out in this way. Also, in a classical magazine the articles will subjects to do with older musicians and subjects for older people. In contrast, XXL uses different language to appeal to a much younger audience, which uses current terminology. As well as that, the magazine may include taboo language as this fits with the readers choice of language. In these types of magazines, the articles will include stories about younger musicians, festivals and fashion, as this is what younger people like to read about.

Existing magazine

This paper magazine has a very basic layout cover, which has minimum writing on apart from the title and a few tag lines. I also like that there is a plain pink background which makes Travis Scott stand out, which is important as people who like Travis Scott will instantly be connected to this magazine and want to read it. 

I really like this XXL magazine featuring Kendrick Lamar because it has a basic layout which is easy to read and identifies who the main story is about, as it has a main image of Kendrick Lamar and his name in big bold writing that stands out. Also i like how it had all the other tag lines on the right side with the artists name in bigger and darker writing to help readers know whats inside the magazine.

Layout research

After creating my first draft magazine I have noticed that it is nowhere near as good as a professional magazine, as I need to get many of my conventions correct. For example, I need to get my measurements correct and change some of my numbers and text, such as I need to have odd numbers on the right and even on the left.

As a result of this I have decided to edit my magazines and adapt it so it looks more like a professional magazine, by measuring the margins, size of barcode, front sizing and the positioning of texts and pictures. By doing this my magazine will have a better chance to do well on the market and it will look good.

Before I started my magazine I didn’t think to research into this as I felt that it would be easy to do this with out measuring. But as I got more feedback and did more research I began to notice that I needed to as the text boxes and images were out of line and didn’t look right.

Below are some examples I've taken from a magazine:

Margin size (Front Cover): 10mm

Margin size (Contents page): 10mm

Margin size (Double Page Spread): 15mm

Barcode size: 30mm by 20mm

Information about my artist

Name: Lil Fabes (Fabian Jamal Rennalls Jr)

Age: 22

 Background: Fabian is an African American born and raised in the bronx of New York, during his childhood he grew up around gun crimes and violence, through out this he saw his mum and dad struggling with normal life. His dream was to become famous and help his family get out of the hard life. Album: Katrina is his debut album that goes through the story of how he grew up and features some of his darkest times.

Fonts

I have chosen these fonts because i like the way they look but also i feel that these will fit in with my chosen music genre as they are all bold and basic. Also as the master head is the first bit of writing that will stand out to the reader, i feel that it is important to have a nice big bold font, that will also look neat and tidy. So that it will catch the readers eye instantly. 

For my tag lines i will look to use one of the same fonts as my master head but i will have the size smaller so that it doesn't put the main title out of place. This is also important to have a good font for the tag lines, as it is what the readers look for to see whats inside the magazine. 

On my contents page and double page spread, i will look to use a simply font that is easy on the eye, as there will be a lot more writing and i wouldn't want the reader to find it difficult to read. It is also extremely important to get the size of the font correct as i wouldn't want the reader to strain their eye, but also i don't want it to be to big so it will look silly. 

Decision on my title

My title is going to be Coordinate, i got this from inspiration off Travis Scott ( a hip-hop/rap artist) as he has a song named Coordinate which i really enjoy listening to and felt it was a good name for a magazine. To come up with the design i looked through many magazines and came across Fader which had the box around the F, when i saw this i loved the idea and decided to search for a font similar and chose to have the box around the full word. Next, came across the XXL which was a mix of red and white, i also loved this ideas as they are basic and go well together, therefor i chose these colors for my own.

Fashion

Almost every peice of clothing that these rapper wear are high end or luxury. Example of high end clothing brands are: supreme, Bape, Goshar, Billionaire boys club, place, Stussy. Examples of luxury brands are: Versace, Armani, Prada.
As well as that some of these rappers have there own brand, such a Kanye West who has Yeezy.

Audience profile

Audience profile for Hip-Hop

Age: 16-30
Gender: Men and Women
Race: All races but mainly African american
Nationally: This type of music can appeal to everyone but mainly Americans and English
Audience interest: Hanging out with mates, partying, clothes

Hip Hop is usually listened by 16-30 year old as a lot of the music involves profanity and wouldn't appeal to younger children as it may get the wrong message from this type of music. Women and men can listen to Hip-Hop music but it is mainly men as the music can be sexist and portrays women in a bad way, also the majority of the rappers are male which appeals more to men. The people that listen to this type of music are normally African American, as the artist are mainly this race as well. Also a lot of the songs are about the artist past and their hard life growing up, this relates to a lot of African Americans growing up in some areas of America in which the lifestyle is different and harder.

Colour palettes

I have been researching in many colour palettes, some i really like and some i dislike. My Favourite one is the top right, with the colours red, white and black. I really like this one because red is my favourite colour and feel the mix of the three colours go really well with each other. As a result of this i will be using these colours for my magazine. My second favourite is the blue and the black palette, i say this because i just love the mix of the dark and light blue and i feel that it reminds me of Travis Scott, who is a famous hip-hop/rap artist. Also, i really like the palette in the top left corner, i say this because its very basic but very light which reminds me of summer and that makes me feel happy. For my magazine i will try to use these light colours as i feel that it is important for the reader to feel happy as well. The third palette down not he left hand side is my least favourite, this is because I'm not really a fan of the colour green and i feel that it is too extreme with the bright green. I will not be using this one for my magazine as i feel the readers wouldn't want to see these because they are to heavy on the eye.

Plan for the week

This week i am going to be doing some more research and planning for my magazine. This will involve looking at colour palettes so that i can come up with a colour scheme for my magazine, audience profile so that i know what my audience want to see I'm a magazine and how i can adapt it for them, so i can beat competitors. I will also be looking into the fashion of my audiences so i the know how to have my model dressed, finally i will then bee researching into the fonts used by other magazines.